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After helping over 2,800 theatremakers learn to market their organizations and productions to deliver revenue growth and audience loyalty, empowering theatre artists with the exact, right toolkit to grow their personal brand and marketing practices is where I am focusing my coaching efforts.
Over the past four years, 42 artists have participated in the Marketing Mastery Program For Theatre Artists.
We all want more success in our chosen artistic career. Do you know the role that the Internet has been cast in for the production called your career?
If you’re at the point where you want to craft a stronger personal brand to separate yourself from the masses and bring in more opportunity to build a thriving online presence, and have it NOT take up all of your time, I can help.
You want to be creating theatre. Not figuring out what to post on Instagram or how to update your website.
I can help you be the artist you know you’re about to evolve into.
I can help you hold space for the big moments you’re about to have.
I can help you solidify your plan.
Knowing that you have built an online strategy and plan that works, you can have peace of mind. We want folks standing in line waiting to work with you!
(photo: Artist creators Ken Holda and Corinne Marsh and me!)

If you’ve ever felt like…
Here’s what we work on together...
No gimmicks. No “personal brand influencer” energy. Yuck.
You don’t need to post every day.
You don’t need to become someone you’re not.
You don’t need to “perform” online.
You need:
What this leads to








I work with theatres and theatre artists to help them grow their audiences and get their work seen.
Over the years, I’ve seen incredibly talented writers and composers struggle—not because of their work, but because they didn’t have a clear way to share it.
That’s the gap this coaching fills.
What artists say:
“Julie helped me finally articulate what my work is about—and everything changed from there.”
“I went from feeling scattered online to having a clear, cohesive presence.”
“This was the first time marketing actually felt manageable.”
This is high-touch, personalized coaching.
We work together to:
This isn’t a course or a one-size-fits-all program.
It’s tailored, practical, and focused on helping you move forward.
Most of the artists I work with are:
I'll help you create a strong brand identity that resonates with the people you want to hire you and also sets you apart.
You’re a good listener and you’re the first to admit that you don’t have all of the answers. You’re happy to be coached and learn from me.
You love to soak up knowledge and you’re always interested in hearing new approaches and techniques to improve how you are perceived and bring clarity to your online presence. You just don't know the exact way to do it or what content to put out there in the digital world.
1. You’re looking for someone to do the work for you.
2. You don’t really want to do anything and you’re looking for a quick fix.
3. You’re not willing to learn anything new and question nothing.


With my program Marketing Mastery and my one-on-one approach to customized coaching, you show up online in a way that delights and influences the influencers!
Julie Nemitz | Theatre Marketing Lab
We work with theatres like yours—small teams, tight budgets, and big goals.
Copyright © 2026 Julie Nemitz | Theatre Marketing Lab LLC
All Rights Reserved.
Working with TML is fun!
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