As Seen/Heard/Read On
Hello! I'm Julie Nemitz. I partner with theatres and share simple, proven strategies designed for small teams, real budgets, and immediate results.
I’m a theatre marketing consultant who helps small and mid-sized performing arts organizations increase ticket sales and audience engagement.
I use proven, modern digital strategies designed for small teams who need to increase ticket sales, grow audiences, and simplify their marketing.
This is for theatres like yours.
A Simple Marketing System That Works for Theatres
PLAN
CREATE
CREATE
Strategy, Positioning, Audience Targeting
CREATE
CREATE
CREATE
Content, Messaging, Story
PROMOTE
OPTIMIZE
OPTIMIZE
Ads, Email, Social Distribution
OPTIMIZE
OPTIMIZE
OPTIMIZE
Data, Testing, Iteration
Collaboration. Passion. Results.
Julie is always professional in her interactions with our team and brings enthusiasm and tremendous expertise to our marketing discussions.
She clearly cares about helping organizations think through ways to expand their reach and engage their communities, and we appreciate the time she spends exploring ideas with us.
- Jeff Reed, Executive Director, Southern Kentucky Performing Arts Center
“I have worked with few people in my professional life who are as genuinely passionate about the advancement of live theatre as Julie Nemitz.
In every measurable way, her work with Playhouse Stage Company delivered exceedingly positive outcomes for our organization. She understands how to engage audiences in unique, creative ways, and, perhaps more importantly, is constantly evolving her approach to effectively adjust to the seemingly ever-changing circumstances of both online and legacy marketing methods.
If you want to increase your online engagement, improve your patron outreach, and sell more tickets, consider working with Julie. You won’t regret it, and her energy will impact your entire team.”
-Owen Smith, Producing Artistic Director of Playhouse Stage Company in New York’s Capital Region
"Julie Nemitz has brought my marketing into the 21st century by patiently teaching me the ins and outs of social media marketing, giving me organizational tools to use through apps and other platforms as well as guidance and support when needed. Her team effectively created a new brand for my 15 comedic plays.
As a playwright rebranding and marketing my plays, discovering Julie was an absolute gem. She brings a wealth of innovative talent, contemporary ideas and social media insights, wrapped in an incredibly upbeat and delightful personality. If you’re seeking expert marketing support, look no further!"
- Susan Parker, playwright Parker Plays on Stage / Concord Theatricals
“Julie Nemitz and Theatre Marketing Lab have been a total game changer for us.
Our team was feeling lost, but Julie gave us an entirely new direction. We received so much information just during the day and half in-person audit. We didn't realize so much of our budget was going to ineffective advertising. Now, our advertising spending and results are much clearer. We've also gained a better grasp of what should be expected from the artists we book and what they should be providing to us.
We've had too many experiences with artists having terrible promotional materials, which makes it hard to sell their performance. Promotional materials are just as important as technical riders when it comes to making booking decisions.
Having Julie provide her expertise to us has been one of the best investments this organization has made in its future."
-PJ Albert , Executive Director, Capitol Civic Centre in Manitowoc, WI
Some Of Our Remarkable Clients
Theatre Marketing Questions Answered
Theatre marketing doesn’t have to be complicated. Here are answers to the most common questions I hear from theatre leaders.
How do theatres increase ticket sales?
Theatres increase ticket sales by combining clear messaging, consistent content, targeted digital advertising, and strong email marketing.
The most effective approach focuses on reaching the right audience early, building interest over time, and making it easy to buy tickets.
What marketing works best for small theatres?
I work with so many of these! The best marketing for small theatres is simple, consistent, and digital-first. This includes email marketing, social media content, and targeted ads that promote each production over several weeks. Small teams see the strongest results when they focus on a few key channels instead of trying to do everything.
What should a theatre marketing stratey include?
A strong theatre marketing strategy includes audience targeting, clear messaging for each production, a content plan, email campaigns, and digital advertising. It should also include a timeline for promotion and a system for tracking results and improving future campaigns.
How much should a theatre spend on marketing?
Most theatres spend between 8–10% of their projected ticket revenue on marketing. Smaller theatres often start closer to 8%, then increase spending as they see results from digital campaigns and audience growth efforts.
Get YOUR Free Marketing RESOURCE NOW
Resource for Theatres and Arts Cos.
Not sure what's important to prepare when launching digital marketing for your next show? This comprehensive guide gives you a roadmap and checklist to fine tune your digital marketing practices.