Since 2020, theatre marketing consultant and educator Julie Nemitz has been changing how local theatres market their productions using her podcast In The Greenroom Theatre Marketing Podcast as her virtual stool in the town square, reaching local theatremakers across the globe, town by town, region by region.
In The Greenroom Theatre Marketing Podcast grew 389% in listenership in 2022, averaging 483 listeners per episode within a 30 day window. In December of that year, the podcast hit #60 in Great Britain, #54 in Canada, and #133 in Australia for performing arts podcasts. (sources: Spotify and Chartable). And in June, the podcast hit #167 in the United States. (source: Chartable.)
On the podcast, Julie shares the latest in marketing innovation and content best practices to grow revenue and audience loyalty. She also features current theatre news, trends, and interviews with some of the country's best creative theatremakers. Her top episodes to date are, in fact, interviews with theatre leaders and theatremakers exploring how they market and promote the joy of live theatre in their communities.
Are you a theatre marketer on the struggle bus trying to make marketing content for your upcoming productions? From Social Media posts. Ads. Email. Direct Mail. Website updates... it's a lot.
Do you feel the time crunch? The lack of a plan? The access to skills training?
Do you want access to a community of theatremakers and theatre marketers who share your passion for creating captivating content, led by Theatre Marketing Lab's founder Julie Nemitz? Look no further than the Content Club.
This is the perfect solution for theatre organizations that DIY their marketing content. Whether you are a volunteer-run community theatre or a small professional theatre, this program is your solution to finding your sanity in a world of content mayhem.
And every month, we have a ton of fun while doing it!
Often, many of the theatremakers Julie meets realize their content, marketing practices, and strategies would benefit from her one-on-one attention with customized consultation and coaching solutions.
Julie partners with organizations and artists to audit their practices and systems and then expertly develop custom strategies, systems, and content that grow revenue and delight audiences.
And she loves every minute of it!
Check out the list below to see the fab organizations and artists with which Julie has partnered.
If your systems and practices are outdated, then you are working harder not smarter.
Nothing changes faster than marketing, PR, and promotion best practices that keep your theatre in the spotlight.
Julie's theatre marketing audits are revelatory and set you up for success.
Every successful theatre production begins with a solid content strategy - the why, who, what and when.
If you don't have clarity on production goals, KPIs, or even who your ideal audience is and why they should choose your theatre, then what show you're doing and how to attend will not matter.
Julie is a brand strategy thought leader in our industry.
We want your audiences to rave about your theatre to everyone they know!
That begins with insights-driven programming, quality productions and promotions content inspired by the highest possible quality theatre you and your team create.
Julie is an award-winning content strategist and creator.
