More About Julie Nemitz

With over fifteen years of experience in executive sales and marketing leadership roles, Julie Nemitz has a proven track record of driving growth through strategic vision and innovative content marketing. She has partnered with Fortune 500 companies and led teams at award-winning agencies and publishers in New York City. Known for rolling up her sleeves and solving challenges, often by finding the perfect creative messaging that drives people to action, she combines big-picture strategy with hands-on execution to deliver awesome marketing solutions for her clients. 

In 2020, Julie launched her marketing consultancy. To date, over 2,800 arts organizations and artists have benefitted from the training, content, and group coaching with Julie. We're pretty proud of that. Her signature programs Sell The Show! and Merrily We Roll Out: The Season Reveal Launch Plan have impacted local theatre marketing strategies from Glasgow, Ireland to Melbourne, Australia and everywhere in between.

Expanding from there, Julie launched Artist Marketing Lab and Creative Leaders Agency, in 2022. There, Julie works directly with creative arts leaders to elevate their authority and presence in the industry. She has worked with playwright and Guggenheim fellow Christine Masciotti, Broadway director James Rocco, award-winning screenwriter and playwright Marc Ketchem, and playwright Susan Parker /Concord Theatricals to rebrand her company Parker Plays for the digital age. CLA has provided strategy, content, and growth for these and many more clients. 

Julie's deep desire to empower leaders with a better understanding of the power in their unique branding and marketing abilities speaks directly to her passion for keeping the creative arts thriving everywhere. 

Julie has also worked with numerous for-profit arts companies to guide them in making a huge impact on their businesses by creating influential marketing content born from innovative strategies. Her work with Musical Theater College Auditions, The Broadway Mentors Program, Camp Broadway, Thirty Saints Productions, and more has delivered growth for these for-profit arts organizations. 

Julie is also a member of the esteemed Adjunct Faculty at Western Michigan University Department of Theatre and Dance, teaching marketing to the next generation of performing artists and arts leaders.

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Julie's parents met doing summer stock theatre in Southwest Michigan. They built a life centered on their great love for the theatre and instilled that in their children. They owned Sister Lakes Playhouse for much of the 1970s and Julie's father, Art Nemitz, is a renowned director, actor, and playwright who dedicated over thirty years to teaching high school English and Theatre. He co-directed The Kalamazoo Civic Theatre's Summer Theatre training program for over twenty years. This program saw Broadway legends like Marin Mazzie, Jerry Mitchell, Jimmy Ryan, and Jerry Dixon on its stages, all directed by Julie's father. 

Julie spent countless hours at her father's side, watching theatre being made as well as participating in it. In fact, by the time Julie was 25, she had performed in over thirty musicals.  She chose to study music in college and focused her studies on vocal jazz. As a select member of the world-renowned vocal jazz ensemble Gold Company, she shared the stage with jazz greats such as The Manhattan Transfer, The New York Voices, Rosemary Clooney, Bobby McFerrin, among many others. She won numerous Downbeat Magazine "DeeBee Awards" during her tenure at WMU. 

After a year on the road with the National Tour of The Pirates of Penzance, Julie moved to Chicago where a job temping introduced her to the world of marketing and she quickly became enamored with that world too. Several years later, a job with Grey Advertising brought her to NYC. A summer at The O'Neill Cabaret Symposium in Connecticut kicked off a successful singing career in Manhattan at legendary clubs Eighty Eights, Don't Tell Mama, and The Laurie Beechman, highlighted by collaborations with artist and producer Scott Coulter and the songwriting team of Zina Goldrich and Marcy Heisler.

Throughout her artistic career, Julie climbed the ladder in New York's media and marketing industry. Starting as an assistant at Glamour Magazine quickly led to a position on the launch team of People Magazine's TEEN PEOPLE. From there, Julie's passion for marketing led to influential positions at Playbill, Dotdash Meredith, and Scholastic Publishers. At both Dotdash/Meredith and Scholastic, she was  awarded "Rising Star" status for her work. Julie was recruited to lead the NYC team that would launch Triad Retail Media to the eCommerce industry in NYC.

Eventually as Vice President at Triad Retail Media, Julie led not just the agency's branding, content, and social media team, she also led six brand partnership executives to grow revenue for the agency. In this position, Julie led content and media strategy for Fortune 500 CPG brands like Procter & Gamble, Nestle Purina, Johnson & Johnson, L'Oreal Paris, Microsoft and dozens of other brands. 

Partnering with Triad Retail Media's production team, Julie led the way in developing sponsored custom content solutions for the world's top brands. Her development of "Mom's First" -- a doumentary-style online series sponsored by Pampers Diapers was a finalist in the Content Marketing Awards. She also led the team responsible for Walmart.com's first recipe kitchen sponsored by Nestle Foods. 

Julie now resides back in her hometown of Kalamazoo, Michigan (halfway between Chicago and Detroit) with her husband Rich, two scrumptious-if-dramatic teenage daughters Lucy Jane and Eliza Jo, a Bernedoodle Rory Pond (any Dr. Who fans out there?), and sister cats Cece and Jojo.