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With over a decade of experience in senior sales and marketing leadership roles, Julie has a proven track record of driving growth through strategic vision and innovative content marketing. She has partnered with Fortune 500 companies and led teams at award-winning agencies and publishers. In the past six years alone, Julie has developed over 80 successful theatre marketing campaigns and strategic plans, bringing her substantial expertise to help theatres thrive.
Known for rolling up her sleeves, she combines big-picture strategy with hands-on execution to deliver robust marketing solutions for her clients.
Julie also works with dozens of stellar for-profit arts companies to guide them in making a huge impact on their businesses by creating influential marketing content born from innovative strategies. She also serves as Adjunct Faculty at Western Michigan University and Rhode Island College teaching arts marketing to the next generation of performing artists and arts administration leaders.
In June of 2019, she launched the Theatre Marketing Lab. To date, over 2,600 theatres have benefitted from the Lab's training content and group coaching with Julie! We're pretty proud of that.
"After 20 years living on the East Coast (New York City and New Jersey's 'burbs) working for the biggest brands, publishers, and agencies, I realized during a less-than-modest meltdown in Chicago's O'Hare Airport that what mattered most wasn't my never-ending climb up the for-profit corporate ladder.
What mattered was finding relief from the chaos and pressure. I finally realized, sitting on the floor of the Delta gate, that if I took all the skills I'd learned and used them for good to keep what I love -- the theatre industry -- moving forward with better, more innovative marketing, my future looked ... well, purposeful and much happier.
Truly ... my favorite place to spend my time is in a theatre. Well, second only to hanging out on my red sectional couch with my husband Rich, my two scrumptious teenage daughters (and their phones), our Bernedoodle Rory Pond (any Dr. Who fans out there?), and sister cats Cece and Jojo. They're like the sisters in Arsenic and Old Lace but instead of hiding dead humans in the window box, these sisters put dead mice on the dog's bed."
Now that's icky.
Ready to make marketing your work anything but icky?
Let's get to it!
Julie Nemitz | Theatre Marketing Lab
Copyright © 2024 Julie Nemitz | Theatre Marketing Lab
(A Division of Playhouse Arts Collective LLC) - All Rights Reserved.
helping theatremakers master marketing innovation
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Get ready to unleash content marketing magic. This comprehensive guide is your ticket to creating content that will have your audiences saying, "You go, Glen Coco!"