What gets me up in the morning? Working hard to help the arts thrive in communities everywhere. With me, you learn the profitable strategies and action steps you need to know to build a stronger audience and get your work seen by more people. In fact, since 2020 over 2,800 artists have benefitted from my approach.
For many artists and arts leaders, the process of keeping up with changes in marketing can feel overwhelming. Maybe you know there is still a lot for you to learn.
Maybe you are looking for an accelerated plan to find success -- quickly. Or you're stuck in a cycle of doing things as they've always been done and that's not going to grow theatre in the 21st century. Nothing changes faster than marketing best practices!
This is when I enter stage right. I'm lifting up and supporting artists and arts organizations just like you and yours with the guidance and tools you can use now.
We Turn Arts Leaders into Industry authorities.
Julie Nemitz leads a content team that turns your expertise into powerful content that positions you as an industry authority - all without taking up your valuable time.
We are your one-stop shop for content and outbound marketing.
Does your theatre's content, marketing practices and strategies need one-on-one attention with customized consultation and coaching solutions?
Julie partners with theatremakers to review their practices and then expertly develop custom strategies, systems, and content that grow revenue and audience loyalty. Fast.
The Artist Marketing Lab helps theatre artists expand their exposure and open up opportunities by developing your personal branding, content creation, and digital marketing foundations faster and easier because what we know for sure is you want to spend your time creating work for the stage. Not for Instagram.
We offer independent online courses, group coaching, and individual coaching.
Online classes, guides, and workshops that deliver timely and relevant training to improve your theatre's marketing strategy, skills, and content solutions.
Over 2,800 theatres have benefitted from training in the Lab since 2020!
Broad Impact Network is a membership-based community for women passionate about the creative arts. Whether you are working as an artist or supporting the arts, Broad Impact Network empowers its members to celebrate, support, and shape the future of the arts.
Our mission is to build a robust and engaged community of women who actively support female-identifying creators, advocate for freedom of artistic expression, and provide a creative space for women-led projects.
“I have worked with few people in my professional life who are as genuinely passionate about the advancement of live theatre as Julie Nemitz.
In every measurable way, her work with Playhouse Stage Company delivered exceedingly positive outcomes for our organization. She understands how to engage audiences in unique, creative ways, and, perhaps more importantly, is constantly evolving her approach to effectively adjust to the seemingly ever-changing circumstances of both online and legacy marketing methods.
If you want to increase your online engagement, improve your patron outreach, and sell more tickets, consider working with Julie. You won’t regret it, and her energy will impact your entire team.”
-Owen Smith, Producing Artistic Director of Playhouse Stage Company in New York’s Capital Region
"Julie Nemitz has brought my marketing into the 21st century by patiently teaching me the ins and outs of social media marketing, giving me organizational tools to use through apps and other platforms as well as guidance and support when needed. Her team effectively created a new brand for my 15 comedic plays.
As a playwright rebranding and marketing my plays, discovering Julie was an absolute gem. She brings a wealth of innovative talent, contemporary ideas and social media insights, wrapped in an incredibly upbeat and delightful personality. If you’re seeking expert marketing support, look no further!"
- Susan Parker, playwright Parker Plays on Stage / Concord Theatricals
“Julie Nemitz and Theatre Marketing Lab have been a total game changer for us.
Our team was feeling lost, but Julie gave us an entirely new direction. We received so much information just during the day and half in-person audit. We didn't realize so much of our budget was going to ineffective advertising. Now, our advertising spending and results are much clearer. We've also gained a better grasp of what should be expected from the artists we book and what they should be providing to us.
We've had too many experiences with artists having terrible promotional materials, which makes it hard to sell their performance. Promotional materials are just as important as technical riders when it comes to making booking decisions.
Having Julie provide her expertise to us has been one of the best investments this organization has made in its future."
-PJ Albert , Executive Director, Capitol Civic Centre in Manitowoc, WI
Not sure what's important to prepare when launching digital marketing for your next show? This comprehensive guide gives you a roadmap and checklist to fine tune your digital marketing practices.
Personal brand marketing starts with a foundation of high-functioning marketing platforms and channels ready to excite the audience you want. This checklist will give you a great start.
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