Julie Nemitz, Founder and Chief Creative Officer | Consultant | Educator | Speaker

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    • TML Agency
    • Programs & Services
      • Classes and Workshops
      • Fast Track- Sell The Show
      • Book Julie To Speak
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      • Free!Theatre Mktg Chklist
      • In The Greenroom Podcast
    • More About Julie
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Theatre Marketing Lab

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  • Home
  • TML Agency
  • Programs & Services
    • Classes and Workshops
    • Fast Track- Sell The Show
    • Book Julie To Speak
  • Free Resources
    • Join Our Mailing List
    • Compass Content Blog
    • Free!Theatre Mktg Chklist
    • In The Greenroom Podcast
  • More About Julie
  • Contact Us
  • Press & Interviews

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DIGITAL Marketing. Done For AND WITH You.

Julie Nemitz leads a digital marketing team that develops, creates, and launches end-to-end campaigns for your organization. We do more than sell tickets. We connect you to your community.

Let's Talk. Book A Call.

The marketing Struggle bus is real.

Lost Ticket Sales

No Time To Create The Right Content

Lost Ticket Sales

While you delay fixing your marketing, other organizations and free time options are grabbing the valuable disposable income of your community's potential ticket buyers. 

Visibility Gap

No Time To Create The Right Content

Lost Ticket Sales

You're proud of your theatre's productions ... but not enough of your community knows about your great work (aka The Black Hole Syndrome).

No Time To Create The Right Content

No Time To Create The Right Content

No Time To Create The Right Content

Running an arts organization leaves little room to also create digital media content that benefits both your organization and your audiences. 

Inconsistency

Inconsistency

No Time To Create The Right Content

You don't have any discernible strategy to your marketing, worry you don'tunderstand your  audiences, and there's not always enough support internally. Some productions skate to the finish line with the marketing you are doing while others miss revenue goals by a mile.

Overwhelm

Inconsistency

Overwhelm

Your team's best marketing ideas remain unrealized. You know what should be done, but you don't have the team or time to do it. And everyone around you seems to have feedback. After the show closes.

Work directly with Julie and A team of strategists, writers, designers, MEDIA BUYERS

"Arts organizations large and small are seriously challenged right now. There has never been a more important time to make your marketing a priority."


Julie Nemitz, founder - Theatre Marketing Lab

The Power of partnership

Digital Transformation


The leading provider of technology driven, integrated digital marketing for local businesses.

Hibu’s AI-enabled solutions help you generate, manage, respond to, and convert leads – and continuously engage with your audiences to grow their loyalty and support.

Elite Platform Access

The collective power of top platform partnerships. We give you access to a more efficient and measurable way to drive effectiveness and return on investment with your marketing budgets. 

Our unique blend of marketing solutions: Done-For-You

Marketing Research & Strategy

Marketing Research & Strategy

Marketing Research & Strategy

We take the guesswork out of building your digital marketing plan. We align with your story, vision, and goals and then execute for you — while you monitor.

Media Buying & Management

Marketing Research & Strategy

Marketing Research & Strategy

Not-so-fun fact: only 3-5% of the people who follow you on social media see your feed posts. Today, you have to pay for "eyeballs".  Our team can lead your paid media implementation, spend what budget you do have more efficiently, track and analyze your marketing metrics to provide actionable insights and optimize your content to meet our established KPIs (key performance indicators). We love this part of the process!

Designers and Editors

Designers and Editors

Designers and Editors

A team of graphic designers and video editors will help bring your theatre's marketing to life. From creative brief to custom content for your production, we do it all for you. 

Our Goals

Designers and Editors

Designers and Editors

 Our #1 goal is to make you happy. And #2 is to make sure you're saying the right thing to the right people. 


Yes, of course we want to create award-worthy work, but only if it’s right for the project at hand. What we're saying is that we really listen. And now you can read what past clients have said about us. 

WHAT OUR CLIENTS ARE SAYING

Creating Results Together

 

“I have worked with few people in my professional life who are as genuinely passionate about the advancement of live theatre as Julie Nemitz. 


In every measurable way, her work with Playhouse Stage Company delivered exceedingly positive outcomes for our organization. She understands how to engage audiences in unique, creative ways, and, perhaps more importantly, is constantly evolving her approach to effectively adjust to the seemingly ever-changing circumstances of both online and legacy marketing methods. 


If you want to increase your online engagement, improve your patron outreach, and sell more tickets, consider working with Julie. You won’t regret it, and her energy will impact your entire team.” 


 -Owen Smith, Producing Artistic Director of Playhouse Stage Company in New York’s Capital Region 

  “Julie Nemitz and Theatre Marketing Lab have been a total game changer for us. 


Our team was feeling lost, but Julie gave us an entirely new direction. We received so much information just during the day and half in-person audit. We didn't realize so much of our budget was going to ineffective advertising. Now, our advertising spending and results are much clearer.  We've also gained a better grasp of what should be expected from the artists we book and what they should be providing to us. 


We've had too many experiences with artists having terrible promotional materials, which makes it hard to sell their performance. Promotional materials are just as important as technical riders when it comes to making booking decisions.  


Having Julie provide her expertise to us has been one of the best investments this organization has made in its future."  


 -PJ Albert , Executive Director, Capitol Civic Centre in Manitowoc, WI

OUR PROCESS IS STRAIGHTFORWARD

1. MEET WITH JULIE

You'll begin with a Kickoff Onboarding Session with Julie Nemitz to set up communication, tell us your story, and share your vision.
We also establish what KPIs your theatre needs. 


After this meeting we will have everything we need to start building your strategy and content plan. 

2. BUILD

Now the fun part — we take everything we gathered from your interview and onboarding to create content that sells tickets. Our team of designers, copywriters and video editors work their magic.





During this time we will make sure your marketing platforms are fine-tuned and ready to launch when content is approved.

3. LAUNCH AND OPTIMIZE

We’ll monitor your sales and collaborate with you to ensure the content we've developed is driving success. 

STILL UNSURE?

If you’re still wondering how to partner with us, here are a couple of things you might be saying that’ll let you know you’re ready: "We don’t know what our brand is.” or "Marketing is, like, really hard." or “We need a brilliant ad campaign to sell more tickets.” or "Our content isn't professional enough."

And if you're worried you're not "big" enough to work with us? First of all, STOP IT. We work with theatres of all sizes in cities large (Albany, NY) and smallish (Manitowoc, WI).

Our Team

Julie

Rebecca

Julie

Julie is hands-on and day-to-day. She leads all strategy, content development, and implementation of marketing content for your theatre. She pretty much doesn't sleep. 

Daria

Rebecca

Julie

Daria is the glue that holds Theatre Marketing Lab together. She's a stealth content scheduler across most email and social platforms. She also maintains Julie's calendar. And that deserves a Tony Award. 

Rebecca

Rebecca

Rebecca

Rebecca is the project manager to end-all -project managers. She is deeply committed to ensuring our designers and editors are provided the best information that creates content for you to drives results.

Ricco

Yolanda

Rebecca

Give it up for Ricco. He's our Graphic Designer, and he's found magical talents in designing for the live performing arts.  From developing his first theatrical production graphics package in 2023 to today, he has created a unique and winning approach to graphic design for theatres. (You'll see much of his work in our case studies!)

Yolanda

Yolanda

Yolanda

Just watch her video reels. Yolanda is a top-talent video editor who has provided Theatre Marketing Lab clients with some of the best performing videos in the history of our agency -- and the theatres she supports. 

LET'S TALK! BOOK A FREE DISCOVERY CALL

Schedule Now

Will We Celebrate Your Success Next?

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    Julie Nemitz | Theatre Marketing Lab

    From on stage to sold out: digital marketing that knows local.

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