Theatre Marketing. Done For You.
Julie Nemitz leads a marketing content team that develops, creates, and launches an end-to-end marketing campaign for your next theatrical production. We sell tickets.
MANY STRUGGLE WITH 2 THINGS: TIME & MARKETING CONTeNT
Lost Ticket Sales
No Time To Create The Right Content
Lost Ticket Sales
While you delay fixing your marketing, other organizations and free time options are grabbing the valuable disposable income of your community's potential ticket buyers.
Visibility Gap
No Time To Create The Right Content
Lost Ticket Sales
You're proud of your theatre's productions ... but not enough of your community knows about your great work (aka The Black Hole Syndrome).
No Time To Create The Right Content
No Time To Create The Right Content
No Time To Create The Right Content
Running an arts organization leaves little room to also impact the day-to-day marketing content that benefits both your organization and your audiences.
Inconsistency
Inconsistency
No Time To Create The Right Content
You don't have any discernible strategy to your marketing, worry you don'tunderstand your audiences, and there's not always enough support internally. Some productions skate to the finish line with the marketing you are doing while others miss revenue goals by a mile.
Overwhelm
Inconsistency
Overwhelm
Your team's best marketing ideas remain unrealized. You know what should be done, but you don't have the team or time to do it. And everyone around you seems to have feedback. After the show closes.
"Theatres big and small are seriously challenged right now. There has never been a more important time to make your marketing the priority."
Julie Nemitz, founder - Theatre Marketing Lab
WHAT OUR CLIENTS ARE SAYING
Creating Results
“I have worked with few people in my professional life who are as genuinely passionate about the advancement of live theatre as Julie Nemitz.
In every measurable way, her work with Playhouse Stage Company delivered exceedingly positive outcomes for our organization. She understands how to engage audiences in unique, creative ways, and, perhaps more importantly, is constantly evolving her approach to effectively adjust to the seemingly ever-changing circumstances of both online and legacy marketing methods.
If you want to increase your online engagement, improve your patron outreach, and sell more tickets, consider working with Julie. You won’t regret it, and her energy will impact your entire team.”
-Owen Smith, Producing Artistic Director of Playhouse Stage Company in New York’s Capital Region
“Julie Nemitz and Theatre Marketing Lab have been a total game changer for us.
Our team was feeling lost, but Julie gave us an entirely new direction. We received so much information just during the day and half in-person audit. We didn't realize so much of our budget was going to ineffective advertising. Now, our advertising spending and results are much clearer. We've also gained a better grasp of what should be expected from the artists we book and what they should be providing to us.
We've had too many experiences with artists having terrible promotional materials, which makes it hard to sell their performance. Promotional materials are just as important as technical riders when it comes to making booking decisions.
Having Julie provide her expertise to us has been one of the best investments this organization has made in its future."
-PJ Albert , Executive Director, Capitol Civic Centre in Manitowoc, WI
Our Team
Julie
Rebecca
Julie
Julie is hands-on and day-to-day. She leads all strategy, content development, and implementation of marketing content for your theatre. She pretty much doesn't sleep.
Daria
Rebecca
Julie
Daria is the glue that holds Theatre Marketing Lab together. She's a stealth content scheduler across most email and social platforms. She also maintains Julie's calendar. And that deserves a Tony Award.
Rebecca
Rebecca
Rebecca
Rebecca is the project manager to end-all -project managers. She is deeply committed to ensuring our designers and editors are provided the best information that creates content for you to drives results.
Ricco
Yolanda
Rebecca
Give it up for Ricco. He's our Graphic Designer, and he's found magical talents in designing for the live performing arts. From developing his first theatrical production graphics package in 2023 to today, he has created a unique and winning approach to graphic design for theatres. (You'll see much of his work in our case studies!)
Yolanda
Yolanda
Yolanda
Just watch her video reels. Yolanda is a top-talent video editor who has provided Theatre Marketing Lab clients with some of the best performing videos in the history of our agency -- and the theatres she supports.