Julie Nemitz leads a digital marketing team that develops, creates, and launches end-to-end campaigns for your organization. We do more than sell tickets. We connect you with larger audiences online -- in your community.
While you delay fixing your online marketing, other organizations and free time options are grabbing the valuable disposable income of your community's potential ticket buyers.
You're proud of your organization's offerings ... but not enough of your community knows about your great work (aka The Black Hole Syndrome).
Running an arts organization leaves little room to also create digital ad media content that benefits both your organization and your audiences.
You worry that you don't have any discernible strategy to your marketing. Some productions skate to the finish line with the marketing you are doing while others miss revenue goals by a mile.
Your team's best marketing ideas remain unrealized. You know what should be done to grow, but you don't have the team or time to do it. And everyone around you seems to have feedback. After the show closes.
Julie Nemitz, founder - Theatre Marketing Lab
The leading provider of technology driven, integrated digital marketing for local businesses.
Hibu’s AI-enabled solutions help you generate, manage, respond to, and convert leads – and continuously engage with your audiences to grow their loyalty and support. I am proud to partner with them.
The collective power of top platform partnerships. We give you access to a more cost-effective, efficient and measurable way to see a return on investment with your paid media marketing budgets.
We take the guesswork out of building your digital marketing plan. We align with your story, vision, and goals and then execute for you — while you monitor.
We use the latest in AI technology to find your patrons wherever they are spending time online and make sure you are present while they search, socialize and shop.
Not-so-fun fact: only 3-5% of the people who follow you on social media see your feed posts. Today, you have to pay for "eyeballs". Our team can lead your paid media implementation, spend what budget you do have more efficiently, track and analyze your marketing metrics to provide actionable insights and optimize your content to meet our established KPIs (key performance indicators). We love this part of the process!
A team of graphic designers and video editors will help bring your theatre's marketing to life. From creative brief to developing advertising that drives traffic to your website and convert sales, we do it all for you.
Our #1 goal is to make you happy. And #2 is to make sure you're saying the right thing to the right people.
Yes, of course we want to create award-worthy work, but only if it’s right for the project at hand. What we're saying is that we really listen.
And now you can read what past clients have said about us.
“I have worked with few people in my professional life who are as genuinely passionate about the advancement of live theatre as Julie Nemitz.
In every measurable way, her work with Playhouse Stage Company delivered exceedingly positive outcomes for our organization. She understands how to engage audiences in unique, creative ways, and, perhaps more importantly, is constantly evolving her approach to effectively adjust to the seemingly ever-changing circumstances of both online and legacy marketing methods.
If you want to increase your online engagement, improve your patron outreach, and sell more tickets, consider working with Julie. You won’t regret it, and her energy will impact your entire team.”
-Owen Smith, Producing Artistic Director of Playhouse Stage Company in New York’s Capital Region
“Julie Nemitz and Theatre Marketing Lab have been a total game changer for us.
Our team was feeling lost, but Julie gave us an entirely new direction. We received so much information just during the day and half in-person audit. We didn't realize so much of our budget was going to ineffective advertising. Now, our advertising spending and results are much clearer. We've also gained a better grasp of what should be expected from the artists we book and what they should be providing to us.
We've had too many experiences with artists having terrible promotional materials, which makes it hard to sell their performance. Promotional materials are just as important as technical riders when it comes to making booking decisions.
Having Julie provide her expertise to us has been one of the best investments this organization has made in its future."
-PJ Albert , Executive Director, Capitol Civic Centre in Manitowoc, WI
Julie Nemitz | Theatre Marketing Lab
From on stage to sold out: digital marketing that knows local.
Copyright © 2025 Julie Nemitz | Theatre Marketing Lab LLC
All Rights Reserved.
Working with TML is fun!
This website uses cookies. By continuing to use this site, you accept our use of cookies.
Audit your digital marketing practices now.