Hello
Playwrights | Composers | Lyricists |Actors |Directors
Welcome to your corner of the Lab.
I'm passionate about helping you tell your story
...and share your work across digital platforms in order to reach theatres and decision-makers waiting to hire you.
I've worked with award-winning playwrights, actors, producers, composers, publishing companies, theatre educators, licensing companies, and even Broadway directors!
What is Inbound Content Marketing and why should you care?
In today's digital landscape, the way creative professionals showcase their talents has shifted. Inbound marketing refers to attracting the right opportunities and collaborators through publishing thoughtful, well-crafted content online.
When the creative community encounters compelling content highlighting you and your work, it piques genuine interest that can lead directly to new professional opportunities like securing a producer for your new play or the gig directing your bucket list play or a regional theater licensing your newest musical.
Those seeking exceptional theatrical work will already know you and your strengths. This aligned approach helps take your career to the next level by cultivating influential new connections within the industry.
It's about building organic interest and sharing meaningful content that demonstrates your talents and inspires new creative partnerships.
Done right, marketing also helps cultivate knowledgeable and enthusiastic audiences and supporters. And we all want more of those!
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Focus On Your Theatre's Brand
Join us for a productive online workshop and map out your strategies to re-focus your marketing on your theatre's brand using storytelling, engagement, and loyalty-building tactics. You'll work with the latest AI tools, customized exclusively for the Theatre Marketing Lab community.