Hello
THEATRE ARTISTS!
Welcome to your corner of the Lab.
I'm passionate about helping you tell your story
...and share your work across digital platforms in order to reach theatres and decision-makers waiting to hire you.
I've worked with award-winning playwrights, actors, producers, composers, publishing companies, theatre educators, licensing companies, and even Broadway directors!
LISTEN TO JULIE
On 101 Stage Adaptations, host Melissa Schmitz interviews playwrights and other theatre makers about the process of creating and producing stage adaptations.
Julie has brought my marketing into the 21st century by patiently teaching me the ins and outs of social media marketing, giving me organizational tools to use through apps and other platforms as well as guidance and support when needed. Her team effectively created a new brand for my 15 comedic plays.
As a playwright rebranding and marketing my plays, discovering Julie was an absolute gem. She brings a wealth of innovative talent, contemporary ideas and social media insights, wrapped in an incredibly upbeat and delightful personality. If you’re seeking expert marketing support, look no further!
- Susan Parker, playwright Parker Plays on Stage / Concord Theatricals
What is Inbound Content Marketing and why should you care?
In today's digital landscape, the way creative professionals showcase their talents has shifted. Inbound marketing refers to attracting the right opportunities and collaborators through publishing thoughtful, well-crafted content and platforms online.
When the creative community encounters compelling content highlighting you and your work, it piques genuine interest that can lead directly to new professional opportunities like securing a producer for your new play or the gig directing your bucket list play or a regional theater licensing your newest musical.
Those seeking exceptional theatrical work will already know you and your strengths. This aligned approach helps take your career to the next level by cultivating influential new connections within the industry.
It's about building organic interest and sharing meaningful content that demonstrates your talents and inspires new creative partnerships.
Done right, marketing also helps cultivate knowledgeable and enthusiastic audiences and supporters. And we all want more of those!
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The ultimate digital marketing primer.
Audit your digital marketing practices now.