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Welcome to your corner of the Lab.
The Artist Marketing Lab helps you expand your exposure and open up more career opportunities by developing your personal branding and marketing skills to promote your work with more clarity and purpose, always rooted in authenticity.
You learn to market yourself so your talent and work can be seen on more stages worldwide.
Here's how:
...and share your work across digital platforms in order to reach theatres and decision-makers waiting to hire you.
I've worked with award-winning playwrights, actors, producers, composers, publishing companies, theatre educators, licensing companies, and even Broadway directors!
"What I know for sure is you want to spend your time
creating work for the stage, not stressing about
what to post on Instagram." - Julie Nemitz
Julie Nemitz and Team TML partnered closely with playwright Susan Parker to rebrand and relaunch her company Parker Plays in early 2024.
With a full brand refresh from logo to website to new key art for her top performing plays licensed in partnership with Concord Theatricals, Parker Plays have been produced over 1,500 times worldwide.
The Parker Brand of Comedic Plays captures a timeless sense of humor, and quick-witted observations about the absurdities of life and provides the expertise of crafting situational comedies that offer today’s audiences refreshing, laugh-out-loud entertainment. Learn more about Susan and her catalog of fantastic plays at parker-plays.com.
Julie Nemitz partnered closely with theatre writer and producer James A. Rocco to rebrand and relaunch his company Thirty Saints Productions, focusing on licensing his popular jukebox-style musicals and concert series to theatres worldwide.
With a full brand refresh from logo to new website to new key art for works licensed in partnership with Broadway Licensing Worldwide (Hooked On The 70s) and Dramatic Publishing (A Country Christmas Carol), Rocco's company expands its dominance in music licensing to bring more musical options to community and regional theatres everywhere.
In 2024, The Songbook Series will be released and new themed, done-for-you concert packages will be available for licensing worldwide. Learn more at thirtysaintsproductions.com
In today's digital landscape, the way creative professionals showcase their talents has shifted. Inbound marketing refers to attracting the right opportunities and collaborators through publishing thoughtful, well-crafted content online.
When the creative community encounters compelling content highlighting you and your work, it piques genuine interest that can lead directly to new professional opportunities like securing a producer for your new play or the gig directing your bucket list play or a regional theater licensing your newest musical.
Those seeking exceptional theatrical work will already know you and your strengths. This aligned approach helps take your career to the next level by cultivating influential new connections within the industry.
It's about building organic interest and sharing meaningful content that demonstrates your talents and inspires new creative partnerships.
Done right, marketing also helps cultivate knowledgeable and enthusiastic audiences and supporters. And we all want more of those!
Julie Nemitz | Theatre Marketing Lab
Copyright © 2024 Julie Nemitz | Theatre Marketing Lab
(A Division of Playhouse Arts Collective LLC) - All Rights Reserved.
helping theatremakers master marketing innovation
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This comprehensive checklist is your ticket to ensuring you have a marketing ecosystem that will have producers, agents and admirers saying, "You go, Glen Coco!"