The Sell The Show! Program gives your theatre the step-by-step launch plan and toolkit to create successful online marketing.
It focuses on one thing: guiding you to create online marketing campaigns that grow your ticket sales audience engagement!
Using tested and proven website, email, and social media tactics, you can create marketing that drives sales.
Not just likes.
Whether your marketing budget is $50 or $50,000, this program will help you grow sales and audience loyalty using digital marketing practices from simple-to-execute to more advanced campaign tactics. As your skills grow, so will your marketing!
The theatres that have implemented Theatre Marketing Lab's online marketing campaign strategies have met ticket sales goals and some have even seen 3 out of the last 4 productions sell out and hold over!
Theatre Marketing Lab's Founder, Julie Nemitz
Let's Build Marketing Campaigns That Sell Tickets!
You have full access to an online content hub that includes:
All content is available on-demand so you can watch, learn and use what you need when you need it.
Join your fellow AACT colleagues for 6 live coaching and implementation sessions held throughout the year. Julie will be there to answer questions, help you with roadblocks and get you unstuck.
You'll grow your theatre's sales and improve engagement in your marketing —or overcome any plateaus—starting now and beyond as Julie updates you on changes in online marketing best practices at each session.
In this program, when digital marketing changes, you'll know!
All sessions will be held on Zoom and recorded for those who can't attend live,
In between Coaching Lab Sessions, you can always connect with Julie, her team and your colleagues for
feedback, best practices updates, and practical recommendations for immediate improvement in your sales and marketing campaigns.
You'll be able to share your work and learn from other theatres' progress!
Enroll in the Sell The Show! Program today.
$349.00 / 1 year*
*AACT exclusive launch price extended until Friday, December 2 at midnight PT.
December 3, the price will be $589.00 US.
The value of this program is $2,800.
Updates, revisions, and additions are at no cost to you.
The value of this six-session, live coaching lab is $1,800.
The value of this moderated group is $750 for 12 months.
TOTAL VALUE: $5,350
AACT Member Price:
About Sell The Show! Online Marketing Launch Plan Program
Once you enroll, you will receive an email with access the program.
Until November of 2023. Yes! 2023! Plus Julie will be updating the program as online marketing campaign best practices evolve throughout the year.
Not at all. The program is paced and easy to adapt to your skillset and the time you have to invest in marketing your show. If you know how to type and have a very basic understanding of sending emails, posting on social media and requesting updates to your website, you'll be ready.
In a word, yes -- just for the six Live Coaching Labs throughout the year, alone! You'll find basic through advanced tactics you can learn to test and adapt to your current marketing strategies.
Sure! We have created a seamless experience for you to easily navigate the different modules in the Launch Plan. It's also easy to download the worksheets and fill-in-the-blank templates provided.
Every element is on-demand so you can go at your own pace, use what you need right away or take your time learning Sell The Show's ways of marketing your productions online.
This program guides you, step-by-step, to create a full online marketing campaign for upcoming productions.
We focus on the digital trifecta: email marketing, social media marketing and website optimizations.
The Launch Plan is broken down into three sections:
Videos and worksheets help you set your marketing strategy up for success.
Videos and worksheets guide your show's online campaign planning and ensure your systems and platforms are ready.
Let's make stuff. The right stuff. Spark your content creativity!
Videos and worksheets assist you in launching and optimizing the success of your show's campaign. You'll also get beginners through advanced tactics in social media paid advertising from a DIY approach.
Plus, there will be surprise bonuses throughout the program's year-long run!
Remember: up to 2 staff members or volunteers from your theatre are invited to enroll for the program price.
Once you've enrolled in the program, you will receive an email with full instructions on how to dive in and begin the program.
Several days prior to and the day of the Group Coaching Lab session, you'll receive an email with a link to the Zoom room where the live session is held. We will also post the link and reminder in the Facebook Group.
You'll have the opportunity to submit questions or jump on a spotlight seat if you want to show the work you've done!
All sessions are recorded, so you'll never miss new information throughout the program year.
Currently, the schedule is:
Friday, December 9
Friday, January 20
Friday, February 17
Friday, April 14
June, TBD. Live/Hybrid Session at AACTFest in Louisville!
Friday, July 14
Friday, September 8
All sessions are from 1 to 3 pm ET.
*dates subject to change
We even may drop in bonus sessions throughout the program!
"Julie's marketing skills are top-notch. I always come away from her courses with new strategies and tactics that have consistently grown our audiences."
- Jarrod Kopp, Theatre Tulsa, Tulsa, OK
"My biggest challenge was feeling like I'm the only person swinging blindly in the digital chasm. I'm not! I always come away from webinars & meetups with new inspiration. Julie thanks for all you do!”
- Michelle Blanchard, The Grand Opera House, Des Moines, IA
"Julie is extremely knowledgeable in the super-fast and ever-changing landscape of theatre marketing and better yet, does a great job of transferring her knowledge to me."
- Robert Weiner, Farmers Alley Theatre, Kalamazoo, MI
“Great content, always! When speaking at on the "All Things Marketing Panel", I gave you and Theatre Marketing Lab a huge plug!! You're a great resource to us all."
- Ian Galligan, Goodspeed Opera House & Castle Craig Players, CT
"The opportunity to share (and get positive affirmation) and to crowdsource questions is fantastic. Julie's upbeat optimism and helpful critiques are both informative and valuable."
- Doug Hughes, South Bay Musical Theatre, San Francisco, CA
"Marketing has hit the digital age! I would encourage you to seek out the expertise of Julie. She will help you navigate this world."
- Ashley Bowen, Portage Central Department of Theatre, Portage, MI
"I'm just so glad to be learning and growing my marketing skills. I've never had behind-the-scenes marketing training. Now I am getting it in manageable pieces at just the right time. So grateful!"
- Sherry Johnson, Building Block Arts, Nashville, TN
Julie Nemitz | Theatre Marketing Consultant
Copyright © 2022 Julie Nemitz
(A Division of Playhouse Arts Collective LLC) - All Rights Reserved.
helping theatres master marketing innovation