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Our signature Sell The Show program gives your theatre the step-by-step launch plan and toolkit to create successful online marketing campaigns for your productions.
It focuses on one thing: guiding you to create online marketing campaigns that grow your ticket sales and audience engagement!
Using tested and proven website, email, and social media tactics, you can create marketing that drives sales.
Not just likes.
Whether your next production's marketing budget is $50 or $15,000 this program will help you grow sales and audience loyalty using digital marketing practices from simple-to-execute to more advanced campaign tactics. As your skills grow, so will your marketing!
Theatre Marketing Lab's Founder, Julie Nemitz
The theatres that have implemented Sell The Show online marketing campaign strategies have met ticket sales goals and countless have had sell-outs and hold-overs!
Let's Build Marketing Campaigns That Sell Tickets!
You have full access to an online content hub that includes:
Learn to build digital marketing campaigns for your productions.
All content is available on-demand so you can watch, learn and use what you need when you need it.
Join our private Facebook group for
feedback, best practices updates, and practical recommendations for immediate improvement in your sales and marketing campaigns.
You'll be able to share your work and learn from other theatres' progress. Questions about the program? Ask them here!
This group is a great resource that continues to be helpful to theatres going through Sell The Show and alumni theatres as well.
Enroll in Sell The Show Now.
$247.00 (valued at $3,880)
2 Payments of $130.00
Remember. You have access to the program for one full year. Learn at your own pace.
The value of this training program is $3,200.
Updates, revisions, and additions are at no cost to you.
You'll get bonus resources available to you right when you register:
"A Beginner's Guide To Digital Channel Strategy"
"Facebook Page Audit Checklist"
"Digital Marketing Campaign Checklist: 25 Questions To Answer Before Launching"
"From Script to Click: CREATING INNOVATIVE Content for Theatre Marketing" Theatre Marketing Lab Guide
The value of this moderated group is $500 for lifetime access.
TOTAL PROGRAM VALUE: $3,880
COST FOR YOU: $247.00 US
or 2 payments of $130 each
About Sell The Show! Program - Digital Marketing Edition
Once you enroll, you will receive a confirmation email. Shortly thereafter, access to the content hub. And you're off!
For 2024. Julie will be updating the program as online marketing campaign best practices evolve throughout 2024.
Not at all. The program is paced and easy to adapt to your skillset and the time you have to invest in marketing your show. If you know how to type and have a very basic understanding of sending emails, posting on social media and requesting updates to your website, you'll be ready.
In a word, no. This program is tailored for theatres who have in-house marketing teams and operating budgets under $2M.
Sure! We have created a seamless experience for you to easily navigate the different modules in the Program. It's also easy to download the worksheets and fill-in-the-blank templates provided.
Every element is on-demand so you can go at your own pace, use what you need right away or take your time learning Sell The Show's ways of marketing your productions online.
This program guides you, step-by-step, to create a full online marketing campaign for upcoming productions.
We focus on the digital trifecta: email marketing, content marketing, social media marketing.
The content is broken down into four sections:
Videos and worksheets help you set your production's marketing strategy up for success.
Videos and worksheets guide your show's online campaign planning and ensure your systems and platforms are ready.
Let's learn the best content practices for your graphic design, video, and copywriting. This module will spark your content creativity!
Learn ways to elevate your marketing into the virtual marketplace with tactics such as planned advertising, word-of-mouth strategies, how to troubleshoot slow sales, and how to maximize your learning from one production to the next so you do more of what is working and less of what is not!
Set Up For Success!
Here you'll find a toolkit of resources and how-to videos to help you set up your marketing tools, platforms and systems so your campaigns run efficiently and effectively.
Once you've enrolled in the program, on Friday, September 1 you will receive an email with a link to join the group.
"Julie's marketing skills are top-notch. I always come away from her courses with new strategies and tactics that have consistently grown our audiences."
- Jarrod Kopp, Theatre Tulsa, Tulsa, OK
"My biggest challenge was feeling like I'm the only person swinging blindly in the digital chasm. I'm not! I always come away from webinars & meetups with new inspiration. Julie thanks for all you do!”
- Michelle Blanchard, The Grand Opera House, Des Moines, IA
"Julie is extremely knowledgeable in the super-fast and ever-changing landscape of theatre marketing and better yet, does a great job of transferring her knowledge to me."
- Robert Weiner, Farmers Alley Theatre, Kalamazoo, MI
“Great content, always! When speaking at on the "All Things Marketing Panel", I gave you and Theatre Marketing Lab a huge plug!! You're a great resource to us all."
- Ian Galligan, Goodspeed Opera House & Castle Craig Players, CT
"The opportunity to share (and get positive affirmation) and to crowdsource questions is fantastic. Julie's upbeat optimism and helpful critiques are both informative and valuable."
- Doug Hughes, South Bay Musical Theatre, San Francisco, CA
"Marketing has hit the digital age! I would encourage you to seek out the expertise of Julie. She will help you navigate this world."
- Ashley Bowen, Portage Central Department of Theatre, Portage, MI
"I'm just so glad to be learning and growing my marketing skills. I've never had behind-the-scenes marketing training. Now I am getting it in manageable pieces at just the right time. So grateful!"
- Sherry Johnson, Building Block Arts, Nashville, TN
Julie Nemitz | Theatre Marketing Lab
Copyright © 2024 Julie Nemitz | Theatre Marketing Lab
(A Division of Playhouse Arts Collective LLC) - All Rights Reserved.
helping theatremakers master marketing innovation