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Our signature Sell The Show program gives your theatre the step-by-step launch plan and toolkit to create successful online marketing campaigns for your productions.
It focuses on one thing: guiding you to create online marketing campaigns that grow your ticket sales and audience engagement!
Using tested and proven website, email, and social media tactics, you can create marketing that drives sales.
Not just likes.
Whether your marketing budget is $50 or $50,000, this program will help you grow sales and audience loyalty using digital marketing practices from simple-to-execute to more advanced campaign tactics. As your skills grow, so will your marketing!
Theatre Marketing Lab's Founder, Julie Nemitz
The theatres that have implemented Sell The Show online marketing campaign strategies have met ticket sales goals and countless have had sell-outs and hold-overs!
Let's Build Marketing Campaigns That Sell Tickets!
You have full access to an online content hub that includes:
All content is available on-demand so you can watch, learn and use what you need when you need it.
Join your fellow theatremaker colleagues for 4 live coaching and implementation sessions. Julie will be there to answer questions, help you with roadblocks and get you unstuck.
You'll grow your theatre's sales and improve engagement in your marketing —or overcome any plateaus—starting now. Julie updates you on changes in online marketing best practices at each session.
In this program, when digital marketing changes, you'll know!
All sessions will be held on Zoom and recorded for those who can't attend live.
In between Coaching Lab Sessions, you can always connect with Julie, her team and your colleagues for
feedback, best practices updates, and practical recommendations for immediate improvement in your sales and marketing campaigns.
You'll be able to share your work and learn from other theatres' progress!
Enroll in Sell The Show Now.
$489.00 (valued at $5,620)
or 2-Payments of $250.00
or 4-Payments of $131.25
DEADLINE EXTENDED! The program begins Friday, September 1, and ends on January 12!
Don't worry. You have access to the program for one full year. Learn at your own pace.
The value of this training program is $3,200.
Updates, revisions, and additions are at no cost to you.
The value of a four-session, live coaching lab is $1,000.
You'll get bonus resources available to you right when you register:
"A Beginner's Guide To Digital Channel Strategy"
"Facebook Page Audit Checklist"
"Digital Marketing Campaign Checklist: 25 Questions To Answer Before Launching"
"Behind The Curtain: A Guide To Crafting Authentic Stories For Your Theatre's Marketing"
Value: $180.00
The value of this moderated group is $1,250 for 12 months.
TOTAL PROGRAM VALUE: $5,620.00
COST FOR YOU: $489.00 US
Join Julie as she lifts the hood on the program and shares the framework and details on the program's components. Julie also shares three case studies from current Sell The Show participating theatres.
About Sell The Show! Program - Digital Marketing Edition
Once you enroll, you will receive an invitation to join the Group Coaching Kick-Off Call, NOW on Friday, September 1 from 3-4:00 pm ET and access will be open to the Content Hub. We're off to the races! Yes! It will be recorded and replay available for those who cannot make it live.
For one year. Julie will be updating the program as online marketing campaign best practices evolve throughout the year.
Not at all. The program is paced and easy to adapt to your skillset and the time you have to invest in marketing your show. If you know how to type and have a very basic understanding of sending emails, posting on social media and requesting updates to your website, you'll be ready.
In a word, yes -- just for the live Group Coaching Labs alone! You'll find basic through advanced tactics you can learn to test and adapt to your current marketing strategies.
Sure! We have created a seamless experience for you to easily navigate the different modules in the Program. It's also easy to download the worksheets and fill-in-the-blank templates provided.
Every element is on-demand so you can go at your own pace, use what you need right away or take your time learning Sell The Show's ways of marketing your productions online.
This program guides you, step-by-step, to create a full online marketing campaign for upcoming productions.
We focus on the digital trifecta: email marketing, content marketing, social media marketing.
The content is broken down into four sections:
Prepare!
Videos and worksheets help you set your production's marketing strategy up for success.
Plan!
Videos and worksheets guide your show's online campaign planning and ensure your systems and platforms are ready.
Create!
Let's learn the best content practices for your graphic design, video, and copywriting. This module will spark your content creativity!
Elevate!
Learn ways to elevate your marketing into the virtual marketplace with tactics such as planned advertising, word-of-mouth strategies, how to troubleshoot slow sales, and how to maximize your learning from one production to the next so you do more of what is working and less of what is not!
Set Up For Success!
Here you'll find a toolkit of resources and how-to videos to help you set up your marketing tools, platforms and systems so your campaigns run efficiently and effectively.
Once you've enrolled in the program, on Friday, September 1 you will receive an email with a link to join the group.
Several days prior to and the day of the Group Coaching Lab session, you'll receive an email with a link to the Zoom room where the live session is held. We will also post the link and reminder in the Facebook Group.
You'll have the opportunity to submit questions or jump on a spotlight seat if you want to show the work you've done!
All sessions are recorded, so you'll never miss new information throughout the program year.
Friday, September 1 3-4 pm ET-
Cohort #2 Kickoff Celebration
Friday, September 15, 2023
Friday, October 27, 2023
THURSDAY, November 16, 2023
Friday, December 1, 2023
Friday, January 12, 2024
All group coaching sessions are from 1 to 3 pm ET.
*dates subject to change
"Julie's marketing skills are top-notch. I always come away from her courses with new strategies and tactics that have consistently grown our audiences."
- Jarrod Kopp, Theatre Tulsa, Tulsa, OK
"My biggest challenge was feeling like I'm the only person swinging blindly in the digital chasm. I'm not! I always come away from webinars & meetups with new inspiration. Julie thanks for all you do!”
- Michelle Blanchard, The Grand Opera House, Des Moines, IA
"Julie is extremely knowledgeable in the super-fast and ever-changing landscape of theatre marketing and better yet, does a great job of transferring her knowledge to me."
- Robert Weiner, Farmers Alley Theatre, Kalamazoo, MI
“Great content, always! When speaking at on the "All Things Marketing Panel", I gave you and Theatre Marketing Lab a huge plug!! You're a great resource to us all."
- Ian Galligan, Goodspeed Opera House & Castle Craig Players, CT
"The opportunity to share (and get positive affirmation) and to crowdsource questions is fantastic. Julie's upbeat optimism and helpful critiques are both informative and valuable."
- Doug Hughes, South Bay Musical Theatre, San Francisco, CA
"Marketing has hit the digital age! I would encourage you to seek out the expertise of Julie. She will help you navigate this world."
- Ashley Bowen, Portage Central Department of Theatre, Portage, MI
"I'm just so glad to be learning and growing my marketing skills. I've never had behind-the-scenes marketing training. Now I am getting it in manageable pieces at just the right time. So grateful!"
- Sherry Johnson, Building Block Arts, Nashville, TN
Julie Nemitz, Sell The Show! program lead trainer and coach, is happy to answer them.
Julie Nemitz | Theatre Marketing Lab
Copyright © 2023 Julie Nemitz | Theatre Marketing Lab
(A Division of Playhouse Arts Collective LLC) - All Rights Reserved.
helping theatremakers master marketing innovation
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