SELL MORE TICKETS. FILL THOSE SEATS!

Our signature Sell The Show program gives your theatre the step-by-step launch plan and toolkit to create successful online marketing campaigns for your productions.

It focuses on one thing: guiding you to create online marketing campaigns that grow your ticket sales and audience engagement!

Using tested and proven website, email, and social media tactics, you can create marketing that drives sales.

Not just likes.

Whether your next production's marketing budget is $50 or $15,000 this program will help you grow sales and audience loyalty using digital marketing practices from simple-to-execute to more advanced campaign tactics. As your skills grow, so will your marketing!

INCLUDED IN THE PROGRAM

The Sell The Show Learning Content Hub

Let's Build Marketing Campaigns That Sell Tickets!

You have full access to an online content hub that includes:

Over 30 training videos covering the implementation of email, social media marketing and website optimizations to convert more viewers to ticket buyers!

Learn to build digital marketing campaigns for your productions.

40+ worksheets, calendars, and templates
Access to this content for one full year

All content is available on-demand so you can watch, learn and use what you need when you need it.

Sales & Marketing Focused Work Group

Join our private Facebook group for
feedback, best practices updates, and practical recommendations for immediate improvement in your sales and marketing campaigns.

You'll be able to share your work and learn from other theatres' progress. Questions about the program? Ask them here!

This group is a great resource that continues to be helpful to theatres going through Sell The Show and alumni theatres as well.

learn to launch successful online marketing campAignS

The Launch Plan Content

The value of this training program is $3,200.

Updates, revisions, and additions are at no cost to you.

Bonus Resources

You'll get bonus resources available to you right when you register:

"A Beginner's Guide To Digital Channel Strategy"

"Facebook Page Audit Checklist"

"Digital Marketing Campaign Checklist: 25 Questions To Answer Before Launching"

"From Script to Click: CREATING INNOVATIVE Content for Theatre Marketing" Theatre Marketing Lab Guide

Value: $180.00

24/7: Sales & Marketing Focused Work Group

The value of this moderated group is $500 for lifetime access.

TOTAL PROGRAM VALUE: $3,880

COST FOR YOU: $247.00 US

or 2 payments of $130 each

Frequently Asked Questions

About Sell The Show! Program - Digital Marketing Edition

When will the Sell The Show! Program be available?

Once you enroll, you will receive a confirmation email. Shortly thereafter, access to the content hub. And you're off!

I'm really busy right now. How long do I have access to the Sell The Show Program?

For 2024. Julie will be updating the program as online marketing campaign best practices evolve throughout 2024.

I'm relatively new to online marketing and so is my theatre. Will this be too hard for us to implement?

Not at all. The program is paced and easy to adapt to your skillset and the time you have to invest in marketing your show. If you know how to type and have a very basic understanding of sending emails, posting on social media and requesting updates to your website, you'll be ready.

I'm highly experienced in digital marketing and execute campaigns regularly. My theatre has a large marketing budget and we use an agency for most of our media projects. Will this program be beneficial for me and my theatre?

In a word, no. This program is tailored for theatres who have in-house marketing teams and operating budgets under $2M.

I want more details about exactly what is included in the Sell The Show! Content hub.

Sure! We have created a seamless experience for you to easily navigate the different modules in the Program. It's also easy to download the worksheets and fill-in-the-blank templates provided.

Every element is on-demand so you can go at your own pace, use what you need right away or take your time learning Sell The Show's ways of marketing your productions online.

This program guides you, step-by-step, to create a full online marketing campaign for upcoming productions.

We focus on the digital trifecta: email marketing, content marketing, social media marketing.

The content is broken down into four sections:

Prepare!

Videos and worksheets help you set your production's marketing strategy up for success.

Plan!

Videos and worksheets guide your show's online campaign planning and ensure your systems and platforms are ready.

Create!

Let's learn the best content practices for your graphic design, video, and copywriting. This module will spark your content creativity!

Elevate!

Learn ways to elevate your marketing into the virtual marketplace with tactics such as planned advertising, word-of-mouth strategies, how to troubleshoot slow sales, and how to maximize your learning from one production to the next so you do more of what is working and less of what is not!

Set Up For Success!

Here you'll find a toolkit of resources and how-to videos to help you set up your marketing tools, platforms and systems so your campaigns run efficiently and effectively.

How do I access the Facebook Work Group?

Once you've enrolled in the program, on Friday, September 1 you will receive an email with a link to join the group.

Theatremaker success!

About Julie Nemitz and Theatre Marketing Lab

"Julie's marketing skills are top-notch. I always come away from her courses with new strategies and tactics that have consistently grown our audiences."

- Jarrod Kopp, Theatre Tulsa, Tulsa, OK

"My biggest challenge was feeling like I'm the only person swinging blindly in the digital chasm. I'm not! I always come away from webinars & meetups with new inspiration. Julie thanks for all you do!”

- Michelle Blanchard, The Grand Opera House, Des Moines, IA

"Julie is extremely knowledgeable in the super-fast and ever-changing landscape of theatre marketing and better yet, does a great job of transferring her knowledge to me."

- Robert Weiner, Farmers Alley Theatre, Kalamazoo, MI

“Great content, always! When speaking at on the "All Things Marketing Panel", I gave you and Theatre Marketing Lab a huge plug!! You're a great resource to us all."

- Ian Galligan, Goodspeed Opera House & Castle Craig Players, CT

"The opportunity to share (and get positive affirmation) and to crowdsource questions is fantastic. Julie's upbeat optimism and helpful critiques are both informative and valuable."

- Doug Hughes, South Bay Musical Theatre, San Francisco, CA

"Marketing has hit the digital age! I would encourage you to seek out the expertise of Julie. She will help you navigate this world."

- Ashley Bowen, Portage Central Department of Theatre, Portage, MI

"I'm just so glad to be learning and growing my marketing skills. I've never had behind-the-scenes marketing training. Now I am getting it in manageable pieces at just the right time. So grateful!"

- Sherry Johnson, Building Block Arts, Nashville, TN

Theatre Marketing Lab

Theatre Marketing Lab

SELL MORE TICKETS. FILL THOSE SEATS!

I've defined and refined a system and strategy for selling more tickets by leveraging the power of the internet and digital marketing tactics like email, social media, and website optimization. And I'm sharing it all with you.

Despite the challenges promoting our shows online can bring...

INCLUDED IN THE PROGRAM

The Sell The Show Learning Content Hub

Sales & Marketing Focused Work Group

Testimonials

Making An Impact With Smart Solutions

Learning To Win With Digital Marketing

INSIDE SELL THE SHOW | SO MUCH VALUE!

<---I'm Ready TO See This At My Theatre!

learn to launch successful online marketing campAignS

The Launch Plan Content

Bonus Resources

24/7: Sales & Marketing Focused Work Group

24/7: Sales & Marketing Focused Work Group

More Praise for SELL THE SHOW

Simplified. Step-By-Step. Support. Let's Sell The SHow. Together.

Frequently Asked Questions

Theatremaker success!

About Julie Nemitz and Theatre Marketing Lab

Simplified. Step-By-Step. Support. Let's Sell The SHow. Together.

Questions?

Theatres Winning with Digital

Theatre Marketing Lab

SELL MORE TICKETS. FILL THOSE SEATS!

I've defined and refined a system and strategy for selling more tickets by leveraging the power of the internet and digital marketing tactics like email, social media, and website optimization. And I'm sharing it all with you.

Despite the challenges promoting our shows online can bring...

INCLUDED IN THE PROGRAM

The Sell The Show Learning Content Hub

Sales & Marketing Focused Work Group

Testimonials

Making An Impact With Smart Solutions

Learning To Win With Digital Marketing

INSIDE SELL THE SHOW | SO MUCH VALUE!

<---I'm Ready TO See This At My Theatre!

learn to launch successful online marketing campAignS

The Launch Plan Content

Bonus Resources

24/7: Sales & Marketing Focused Work Group

24/7: Sales & Marketing Focused Work Group

More Praise for SELL THE SHOW

Simplified. Step-By-Step. Support. Let's Sell The SHow. Together.

Frequently Asked Questions

Theatremaker success!

About Julie Nemitz and Theatre Marketing Lab

Simplified. Step-By-Step. Support. Let's Sell The SHow. Together.

Questions?

Theatres Winning with Digital

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